How much does a website cost in Dubai in 2026?

In 2026, a professionally built business website in Dubai costs between AED 3,500 and AED 55,000, which is roughly USD 950 to 15,000 or EUR 850 to 13,300. A simple brochure site sits at the bottom of that range and a large bilingual corporate site at the top. Online stores and custom platforms cost more.

That is a wide range, and it is wide for a reason. This guide shows what each type of website costs, how agencies arrive at their prices, and why two quotes for what sounds like the same site can be AED 20,000 apart.

Website prices in Dubai by type of site

These are the ranges Dubai agencies published in their own 2026 price guides, converted at the fixed rate of AED 3.6725 to the US dollar and the European Central Bank’s euro rate of 2 October 2026. They exclude 5% VAT.

Type of website	AED	USD	EUR
Do-it-yourself builder (Wix, Squarespace, Shopify Basic)	45 to 150 a month	12 to 40 a month	11 to 36 a month
Freelancer-built brochure site	1,000 to 8,000	270 to 2,200	240 to 1,950
Agency-built basic brochure site, up to about 8 pages	3,500 to 8,000	950 to 2,200	850 to 1,950
Small business or brand website	8,000 to 18,000	2,200 to 4,900	1,950 to 4,350
Corporate site, 10 to 20 pages, English and Arabic	12,000 to 55,000	3,250 to 15,000	2,900 to 13,300
Online store, basic to growing	10,000 to 45,000	2,700 to 12,300	2,450 to 10,900
Online store, advanced or fully custom	45,000 to 110,000+	12,300 to 30,000+	10,900 to 26,700+
Custom web app or client portal	20,000 to 150,000+	5,450 to 40,800+	4,850 to 36,400+

Two cautions. These figures come from agencies’ own marketing pages, so treat them as a guide to the market and not as an independent survey. And the ranges overlap because the scopes do: one agency’s “basic” is another’s “small business”.

How Dubai compares with the US, the UK and Europe

Dubai is not the cheapest place to build a website, and it is far from the most expensive.

• United States. The US agency WebFX puts freelancers at USD 500 to 10,000 and agencies at USD 3,000 to 30,000 or more. Clutch reports an average web design project of USD 38,105, while noting that most reviewed projects come in under USD 10,000.
• United Kingdom. A 2026 UK guide puts freelancers at GBP 500 to 4,000, studios at GBP 3,000 to 25,000 and full-service agencies at GBP 15,000 to 100,000.
• Germany. Freelancers charge EUR 800 to 5,000, small agencies EUR 2,500 to 8,000 and full-service agencies EUR 5,000 to 25,000, with online shops from EUR 5,000 to 50,000.

Hourly rates explain most of the gap. Clutch lists typical web development rates of USD 100 to 149 an hour in the US, USD 25 to 99 in Poland and under USD 25 in India. Published rates in the UAE run from about AED 90 to 130 an hour for developers to AED 150 to 300 an hour for specialist agencies.

How agencies set their prices

Almost every quote you receive is built in one of four ways.

1. Fixed price. You agree what will be delivered and pay one figure for it. You know the cost before you start. The supplier carries the risk if the work takes longer, so a good fixed quote spells out exactly what is included.
2. Hourly, or time and materials. You pay for the hours worked. It is flexible when the brief is unclear, but the final bill is unknown until the end. Clutch notes that most web development firms bill this way.
3. Value-based. The price reflects what the result is worth to your business, not the hours behind it. It is common for work tied directly to revenue.
4. Retainer. A monthly fee for ongoing work, such as maintenance, improvements or advertising.

Brnded17 quotes build work at a fixed price after a discovery call, and charges monthly only for things that are ongoing, such as care and hosting and ads management.

Why the same website gets very different quotes

Page count is the least useful way to compare quotes. These are the things that actually move the price, and the quality.

What changes	The cheaper version	The better version
Design	A bought template with your logo and colours	Designed around your brand, your customers and what you want them to do
Content	You supply all the text and images	Copy written and structured for you, and for search
Speed	Whatever the template and its plugins allow	Built and tested to load fast on a phone
Search and AI visibility	A page title, if that	Structured data, sitemap, redirects from old pages and clear answers that search engines and AI assistants can quote
Languages	English only	English and Arabic with proper right-to-left layouts
Integrations	A contact form	Bookings, payments, WhatsApp, a CRM, analytics
Testing	A quick look on one laptop	Checked on phones, tablets and browsers, and for accessibility
After launch	You are on your own	Hosting, monitoring, backups and someone to call

A low quote is not wrong and a high quote is not a rip-off. They are usually prices for different amounts of work. The useful question is not “why is this one cheaper?” but “what is missing from it?”

This is also why outcomes differ so much. A website that looks fine in a screenshot can still be slow, invisible to Google and impossible to update. Those problems do not show in a proposal. They show six months later, when the site has brought in no enquiries.

What a website costs to run

The build is a one-off. These are the costs that continue.

Running cost	AED	USD	EUR
.com domain, per year	about 65	18	16
.ae domain, per year	about 145	39	35
Shared hosting, per month	39 to 69	11 to 19	9 to 17
Basic maintenance plan, per month	300 to 900	82 to 250	73 to 220
Business maintenance plan, per month	900 to 2,500	250 to 680	220 to 610

Do-it-yourself builders and Shopify bundle hosting into the subscription. Custom builds need hosting and upkeep arranged separately, which is what a care plan is for.

What Brnded17 charges, and why

Our prices are published, and they sit in the lower half of the Dubai ranges above.

What we build	AED	USD	EUR	Typical turnaround
Brand or showroom website	from 8,000	from 2,200	from 1,950	2 to 3 weeks
Shopify store	14,000 to 18,000	3,800 to 4,900	3,400 to 4,350	3 to 4 weeks
Bespoke website	from 20,000	from 5,450	from 4,850	Quoted per project
Custom CRM, ERP or web app	from 25,000	from 6,800	from 6,050	Built in phases
Care and hosting	400 to 500 a month	110 to 140 a month	97 to 120 a month	Ongoing

Prices are in UAE dirhams and exclude 5% VAT. The dollar and euro figures are conversions for reference.

We aim for a deliberate balance: affordable enough for a growing business, built to the standard of a far more expensive site. Three things make that possible.

• A modern stack. We build on Astro, Next.js and Shopify. Sites are fast by default, there are no plugin licences to pay for and far less to maintain. We explain the reasoning in WordPress or a modern stack.
• Fixed quotes. You know the figure before we start, and the quote lists what is included. If we misjudge the effort, that is our cost, not yours.
• No layers. You deal directly with the people doing the work, so you are not paying for account managers and hand-offs.

We also include the things cheaper builds leave out: search and AI visibility, structured data, redirects from your old pages and testing on real devices. We hold our own site to the same standard. In Google Lighthouse tests on 5 October 2026, brnded17.com scored 93 to 100 for performance and 100 for SEO on mobile.

Our aim on every project is simple: you should get more than you expected for the price you were quoted.

How to compare two website quotes

Before you choose, ask each supplier the same seven questions.

1. Is the design custom, or a template?
2. Who writes the content?
3. Is the site built for phones first, and how fast will it load?
4. What is included for Google and AI search?
5. Is Arabic included, with right-to-left layouts?
6. What happens to my current pages and their Google rankings?
7. What does it cost each month after launch, and who do I call?

Put the answers side by side and the price difference usually explains itself. If you would like our answers for your project, start a conversation with Brnded17 and you will have a fixed quote after one call.