About Brnded17
The agency that builds it, then grows it
An independent web, software and marketing agency based in Dubai, working across the UAE in English and Arabic.
Our story
Brnded17 started as a systems studio, building the software serious operators run on. We added marketing because a good system deserves customers.
For more than five years we have built for businesses where the details cost money: luxury resale, automotive, property and clinics. Most had outgrown spreadsheets and needed something made for the way they actually work.
What we sell is not the screens. It is the thinking behind them: understanding how the operation runs, replacing the parts that leak time, and then bringing in the customers to make it worth it.
- Years shipping
- 5+
- Projects shipped
- 11+
- Full RTL builds
- EN + AR
Founder

Jake Galea
Founder and CEO
Jake has spent more than five years building operational software and websites for businesses where the details cost money: luxury resale, automotive, property and clinics.
He founded Brnded17 in Dubai, and he is still the person you speak to when you start a project.
How we think
Three things we will not skip
01
Understand the operation first
Before any design, we learn how the business really runs: who does what, where the handovers are and where time leaks.
02
Replace what costs you time
We build for the parts that are slow, manual or error-prone, and leave alone what already works.
03
Ship things that last
The measure is whether your team is still using it in two years, so we stay on to host, maintain and improve it.
What it is built on
A modern stack, chosen to last
- Content & showroom sites
- Astro
- Applications & systems
- Next.js
- Styling & components
- Tailwind CSS · shadcn/ui
- Database & logins
- Supabase · PostgreSQL
- Ecommerce
- Shopify · headless Shopify
- Hosting
- Vercel
- Advertising
- Meta Ads · Google Ads
- Languages
- English & Arabic, full RTL
Where we work
What we build, and where
Work with us
Every project starts with a discovery call and a fixed quote. No open-ended billing.
