Case study · The Refined Luxury
One system running a luxury care and resale business
The operations platform The Refined Luxury runs on every day: clients, servicing orders, quotes, subscriptions, resale, bookings and finances in one place.

- Client
- The Refined Luxury
- Industry
- Luxury retail & resale
- Location
- Dubai, UAE
- Year
- 2026
- ERP
- CRM
Overview
The Refined Luxury is a Dubai luxury goods servicing, resale and consignment business. Before this system it ran the way most operations do: spreadsheets, WhatsApp threads and someone’s memory, while handling pieces worth more than the tools managing them.
We replaced that with one system. Intake and servicing orders move through a visible pipeline, quotes convert into work, notifications go out automatically, and financials, delivery, subscriptions, resale and consignment live in the same records the staff use every day.
We built it end to end and we still maintain it.
What we built
The parts that make it work
Dashboard
Active orders, pieces ready for collection, pending quotes, revenue and unpaid totals on one screen.
Orders and servicing
Every piece tracked from intake to collection, with stalled orders flagged before a client has to ask.
Quotes
Quotes sent from the system and listed for follow-up when a client has not replied.
Client records
One record per client, with a merge queue to clear duplicates.
Subscriptions
Membership tiers and receipts managed alongside the orders they pay for.
Resale and consignment
Listings, documents and listed value for the boutique side of the business.
Bookings, inventory and staff
Appointments, stock, tasks and staff workload in the same place.
Notifications
Status updates sent to clients automatically as their order moves.
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