Case study · The Boutique — Luxury Resale

Meta and Google ads for a luxury resale boutique

The Boutique sells pre-owned luxury pieces in Dubai. We plan, build and manage its paid campaigns, from the first impression to the enquiry.

A laptop showing an ads campaign dashboard and a phone showing a handbag advert, beside a cream leather handbag — Screens show demo data, not the client’s figures.

Client: The Boutique — Luxury Resale
Industry: Luxury retail & resale
Location: Dubai, UAE
Year: 2026

Meta Ads
Google Ads
Growth

Overview

Luxury resale is sold one piece at a time, to buyers who want to ask questions before they pay. That makes the conversation, not the click, the result worth paying for.

We run The Boutique’s advertising as a funnel: campaigns that introduce the brand, campaigns that put specific pieces in front of the right buyers, and campaigns that bring back people who showed interest so they start a conversation.

What we built

The parts that make it work

Campaign structure
Separate campaigns for awareness, engagement and messaging, so each is judged on its own result.
Catalogue ads
The product catalogue connected to Meta, so pieces can be advertised as they are listed.
Click-to-message ads
Ads that open a conversation directly, because that is how these pieces are sold.
Retargeting
Follow-up ads to people who engaged but did not enquire.
Creative and audience testing
Structured tests before any budget is scaled.
Google search
Campaigns for buyers searching for specific brands and pieces.

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